Sarah Rickwood

Launch Excellence in a disrupted world: challenges and opportunity

Since 2007 IQVIA has examined which launches have been the most commercially successful in the recent timeframe, of innovative, protected new products. The findings have been published in a series of Launch Excellence studies. In this article Sarah Rickwood, Markus Gores, Yasemin Karanis, and Alexandra Smith present some of the key findings, the fundamentals for achieving a successful launch and long-term trends driving the launch environment.